★Population Decline
Present Population 127 million→estimated as less than 100
million in 2048
★Predicted social issues
Birthrate decline, aging society, decline of power of community,
and shortage of revenue
★Issues of local governments
A big merger movement reduced the number of local
governments from 3300 to 1700. Therefore, public services and
facilities were merged and inconvenient.
Community Business will be a solution to substitute to poor
public and local services and to enrich local citizens’ autonomy.
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Concepts of Community Business
1. To create a work-life style with a view of a local community
as a sphere of everyday life
2. To create business and services which are required by local
citizens
3. To contribute to solving social issues and providing life-support
services by using business approaches
4. To create life-sized business within
a work-life community.
5. To utilize their local resources which have not been used or
focused.
6. To contribute to building a new social relationship and
business partnership with a local community.
7. To incubate local citizens autonomous work style and
lifestyle, Community management.
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NAGANO MODEL : Japan ’ s Sustainable Local Community
1. # 1 longevity in Japan (Male: #1, Female: #5)
2. Face-to-face relationship in local community
3. History and atmosphere of autonomy by
local citizens
4. Local community comparatively sustains communal
ceremonial places (e.g. marriage and funeral)
5. Strong attachment and pride toward their
own community in all ages.
6. Various jobs and work styles even for senior citizens
7. Coexistence of up-and-coming spirit and diligence
8. #1 in start-ups by seniors